Rentomojo Limited, the largest online rental and subscription platform for home furniture and appliances in India, has filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) for an Initial Public Offering (IPO).
As per the filing, Rentomojo Limited aims to raise capital through a combination of a fresh issue and an Offer for Sale (OFS).
The offer includes a fresh issue of equity shares aggregating up to ₹1,500 million (₹150 crore) and an Offer for Sale of up to 28,399,567 equity shares. Each equity share has a face value of ₹1.
Geetansh Bamania is identified as the promoter of Rentomojo Limited, which has established itself as a leading player in India’s rental economy.
Business Overview and Market Leadership
Rentomojo Limited operates a technology-driven, full-stack direct-to-consumer (D2C) platform offering rental and subscription services for furniture and home appliances.
The company is recognized as the largest online rental and subscription platform in India, commanding an estimated market share of 42%–47% in the organised home furniture and appliances rental segment (excluding water purifiers), based on subscription revenue in Fiscal 2025, according to a Redseer Report.
As of September 30, 2025, Rentomojo Limited had 227,511 live subscribers across 22 cities. Its operational backbone includes 21 warehouses with approximately 444,486 square feet of warehousing space, enabling efficient logistics and service delivery.
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Omni-Channel Presence and Product Portfolio
Rentomojo Limited has developed an omni-channel presence through its digital platform and a network of 67 experience stores across India as of September 30, 2025.
The platform provides flexible subscription access to a diverse portfolio of 728,773 live products.
The company’s business model integrates an 11-touchpoint consumer lifecycle, covering order placement, risk assessment, delivery, installation, monthly collections, relocation, repairs, upgrades, subscription transfers, reverse logistics, and refunds.
This structured lifecycle has contributed to operational efficiency and customer retention.
Operational Efficiency and Financial Performance
Rentomojo Limited has demonstrated strong asset utilisation, with occupancy rates of 83.91% for the six months ended September 30, 2025, and 82.82%, 86.43%, and 91.07% for Fiscal 2025, 2024, and 2023, respectively. This has enabled capital efficiency and predictable revenue streams.
Financially, Rentomojo Limited reported revenue from operations of ₹1,766.09 million (₹176.61 crore) for the six months ended September 30, 2025, and ₹2,659.59 million (₹265.96 crore) for Fiscal 2025.
The company posted a restated profit after tax of ₹613.75 million (₹61.38 crore) for the six-month period and ₹431.06 million (₹43.11 crore) for the full fiscal year.
Utilisation of Rentomojo Limited IPO Proceeds
According to the DRHP, Rentomojo Limited plans to utilise the net proceeds from the IPO for multiple strategic purposes. These include repayment or prepayment of certain outstanding borrowings along with accrued interest, payment of lease rentals or license fees for warehouses and experience stores (referred to as “Premises”), and general corporate purposes.
Listing and Lead Managers
The equity shares offered by Rentomojo Limited through the Red Herring Prospectus are proposed to be listed on BSE Limited and the National Stock Exchange of India Limited (NSE).
Motilal Oswal Investment Advisors Limited, Axis Capital Limited, and IIFL Capital Services Limited (formerly known as IIFL Securities Limited) have been appointed as the Book Running Lead Managers to the issue.
